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MILWAUKEE (AP) — One of the men featured in a Visa commercial for having never missed a Super Bowl has died at age 79.

Bob Cook, who was too sick to make it to Texas, watched from a Milwaukee area hospital bed as his beloved Green Bay Packers beat the Pittsburgh Steelers to win the Super Bowl XLV. Cook died last week surrounded by his family.

Cook and the three other "Never Missed a Super Bowl" club members attended all the previous 44 Super Bowl games. Cook's wife, Sarah, told the Journal Sentinel Cook he had packed for this year's game but "was just too weak to go."

Patriots' fan Don Crisman called it a "sad day for the never miss club."

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