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The Zimmer Radio Group has won its fourth Radio Mercury Award. On Tuesday, Zimmer Radio Group accepted the award in New York for the Best Radio Commercial in America. It was for the radio commercial, “Feeling Trapped DWI”, created for Trap and Associates, a Mid-Missouri based law firm. The commercial consists of a show tune about the experience of someone going through a DWI. It relates on multiple levels to any person that could be charged with a DWI, while also adding humor in the process. Bonnie Tapper acted as producer of the commercial, while KC Riedl acted as the account manager. “It’s an honor to receive this award for the fourth time,” praised Zimmer Radio CEO John Zimmer. “I am so proud of our team.”“At Zimmer, we have a strong culture for developing client ad campaigns and message development,” explained Zimmer. “As evidenced by our dedicated Zimmer Creative Services Department… We train our writers, producers, and account managers on helping our clients get the best return on their advertising investments in the marketplace. We are extremely passionate about getting our clients the best results possible and have found that when our clients possess a great Marketing Bridge and have a compelling campaign on air with the proper frequency, that great things happen for them. Like we tell our clients, ‘What works in advertising is what you say times how many times you say it.”The Radio Mercury Awards were established in 1992 to recognize and reward the radio commercials and PSA’s that embody the essence of what radio does best – connect with listeners. Today, the Radio Mercury Awards is the premiere creative competition for radio.In 2011, the Radio Mercury Awards are celebrating their 20th anniversary.